Portfolio Composition – Risk Strategy Mix

The Portfolio shall be comprised of three different but complementary risk/return categories or risk strategies. These categories or risk strategies generally define the three-basic risk and return levels ranging from low to high risk associated with institutional real estate investments.

LAND BANK OPPORTUNISTIC
Land bank includes buying and/or holding of properties (Lands / Buildings / Apartments) with high potential of capital appreciation.
SECURED LOW RISK RETURN
Equity investment in operating and substantially-leased quality real estate in the traditional property types (i.e., apartment, office, retail, industrial, and hotel).
REAL ESTATE DEVELOPMENT
Value investments are functional, high quality assets with specific property issues, such as high vacancy, significant upcoming lease expirations, or below market rents.

BONNON COFFEE

 

Establishment of BONNON COMPANY LTD: In 2005, a group of prominent Saudi businessmen led by Mr Salem M. Binmahfouz , with the participation SEDCO Holding one of the largest family offices and investment houses in Saudi Arabia, joined forces to establish Bonnon Coffee & Roaster with the aim of building a scalable coffee shop business capitalizing on the rich and deep rooted “coffee culture” of the Arabian Peninsula.

EXCLUSIVE
Original, directly farmer hand picked, exclusively imported, specially processed and roasted in house, and delivered with personal care.
PREMIUM
Highest international quality standards.
FULLY INTEGRATED
Strong logistical and retail network
DIFFERENTIATED
Bonnon ” branded. Rebranding ongoing
BRAND VISION
To be a benchmark and the brand of choice for specialty quality coffee product offerings by utilizing expertise attained over 16 years of business while remaining true to the local culture and coffee tradition.
BRAND MISSION
Allow our customers to rediscover original specialty coffee and to build brand loyalty using traditional and new approaches to operational management and marketing.

FLAMINGO BOUTIQUE HOTEL

Flamingo Boutique Hotel is set within 500m of Jeddah Corniche. It comprises 27 individualized family suites and is one of the highest rated hotels of its category (8.7/10 on Booking.com and 9.6/10 on Agoda.com) The property is easily accessible to Jeddah Airport and a number of nearby-by malls with hotel providing a hotel shuttle bus service.